Urban Mobility by Ergon Bike Ergonomics

We shot the new global Urban Cycling campaign of the component manufacturer Ergon Bike Ergonmics.  It is the campaign's aim to establish a stronger image of Ergon's products for the global market by using an emotional visual concept. The campaign was shot in New York City and Brooklyn. The bicycle as a answer for urban mobility and sustainability, restaged in the 8 million people metropolis New York. The production was a zero emissions production. Everything was hauled through the jungle of NYC by bicycle. The production was a zero emissions production. Everything was hauled through the jungle of NYC by bicycle. Client: Ergon Bike Ergonomics, Creativ Director: Christian Thill, Postproduction: Recom, Thanks to for support: Oliver Handlos, NYC Velo, Cadence Clothing,