For the opening in Hamburg of North Germany's most modern sport megastore, we produced four themes covering fitness, football, running and outdoor sports. The campaign, entitled 'your heart beats faster', shows that sport is more than just physical exercise. Sport is passion, devotion and enthusiasm. The observer will recognise themselves in the themes and be emotionally gripped. Client: Karstadt Sport, Agency: Scholz and Friends NRW, Creativ Direction: Alexander Hansen, Art Direction: Anna Verena Heidekrüger, Art Buyin: Kirsten Mende, Postproduction: Metagate Hamburg, Production/Supervision: Christian Thill, Assistenz: Ivo Boderke, Hair/MakeUp: Rebecca J. Zorn, Styling: Severine Janssen, Casting: Christian Thill, Models: Zora Models and Wondercast
Karstadt Sport - Your heart beats faster
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